Western & Southern Open South Building

Signage for 5 story, 40,000 s.f. South Building at the Western Southern Open.

Signage created for sponsorship activations, wayfinding, and informational.

Each floor’s signage has its own feel and theme, yet cohesive as an entire building system and integrates with the branding of the Lindner Family Tennis Center venue. Imagery is used on some of the signage to show the history and high level draw of the tournament.

Signage was designed to be easily and economically updatable as information or sponsorships change.